VIEW FULL VERSION: Link
Subject: adidas Releases tubular runner
Content: adidas superstar has been resurrecting a variety of vintage classics from its extensive archive this summer. Most recently we saw the return of the Gazelle silhouette, which appeared in a Vintage Suede pack and Perforation pack. Now the brand has resurrected the iconic Rod Laver sneaker in the aptly named Rod Lavery Super Pack.Created to honor the tennis superstar, the pack’s shoes are a near exact reproduction of the original. The chief difference in this iteration is a new supersoft PU outsole unit, one that arrives in two separate prints—a simple woven and a checkerboard. Both versions are offered in the OG white/navy colorway and feature the Rod Laver logo embossed on the heel tab. At the beginning of 2015, we told you that the adidas tubular runner was poised for a huge year. If for some reason you thought it was an exaggeration, the final numbers are now in, and they're even bigger than we could've imagined.According to the press release, adidas sold more than 15 million pairs of Superstars in 2015, making it its top-selling sneaker of the year. This was due in large part to an aggressive marketing campaign around the sneaker which saw a number of collections designed in collaboration with Pharrell.High-profile collabs aside, the most jaw-dropping figure here has to be the sales performance of the retro Superstar. adidas gazelle og sold 15 million pairs of the classic sneaker in 2015, thanks to a couple of key factors. For one, stylish people of all ages, genders, and tribes became obsessed with them again ,Everyone knows that a white pair of sneakers is essential to the vitality of your summer wardrobe. There are several ways you could go when it’s time to add this essential piece to your collection, but if you love sneakers, limited edition is the way to go. Beauty & Youth teamed up with Adidas to release a sneaker that is so fresh and so clean that it had to be our Sneaker of The Week.